E-Commerce Executive
· Assist in executing an ongoing strategy for E-Commerce, inclusive of both sales and marketing plans.
· Day-to-day management of the ecommerce website including; product and content upload, writing product descriptions, site optimization and merchandising.
· Inventory/Pricing update
· Web designing and day today website amendments.
· Responsible for the delivery of the online sales plans, and contribute to the regular re-forecasting process throughout the year.
· Create the merchandising strategy for the website to ensure key products are featured prominently, and cross-sell & up-sell opportunities are maximized.
· Ensure necessary content for all on site campaigns is being developed and delivered within set deadlines.
· Produce seasonal product sell-through analysis.
· Define online KPI's and provide weekly and monthly trade summaries and reports Acquisition & CRM.
· Plan ongoing customer acquisition and retention strategies.
· Drive new customer acquisition via channels including; PPC (Pay-Per-Click), SEO, Paid Social, Display and Affiliates
· Continuously seek new ways of understanding and fulfilling the needs of our customers, improving customer satisfaction in the shopping funnel and journey. Work closely with technology and brand teams to identify and drive opportunities to optimize navigation and usability to maximize conversion.
· Deal with customer queries/complains.
· Actively grow subscriber database and drive data capture initiatives within the business
· Good knowledge of ESP's (Extra sensory perceptions) and the ability to plan, build and send regular email newsletters plus set up basic automated email campaigns
· Manage all 3rd party agency relationships Operations
· Management of 3PL (3rd party logistics) provider
· Ensure optimum stock levels are maintained and OOS (out of stock) are managed effectively and provide stock updates to online customers to avoid out-of-stock situation.
· Ensure all payment processing, fraud management and post-purchase customer service for the online channel are managed effectively
· Manage seasonal ecommerce product photography shoots
· Confirmation and processing of PO's.
· Confirming and processing daily orders received on any E-Commerce portals where we sell our products.
Quality
· Meet productivity and accuracy targets for assigned audit and quality process
· Track and monitor team productivity on weekly and monthly basis
· Schedule and take care of all the team meetings and ad hoc requests by senior vendor manager
· Provide training to the team on pricing rules and processes
· Prepare and analyse data and build weekly, monthly and yearly reports for owned process
· Drive process/system improvements on the basis of ongoing trends and gaps
· Create ad hoc operational reports and status updates on an as-needed basis, then communicate the same to managerial levels
· Meet SLAs and resolve tickets
· Determine error correlations, identify process trends in order to drive improvement in mapping and audit operations
· Provide expert information and solutions to specific business quality processes
· Provide training and updates on market analysis
· Execute assigned project components of specific quality processes
· Carry out tactical issue-based communications with internal stakeholders
· Take Error Calibration sessions for operations teams to increase their accuracy
· Do Root cause analysis for errors
