Job Description

Overview of the role:

The ECRM Executive role is to ensure that campaigns for various brands are executed in an accurate and timely manner while maintaining proper communication with vendors and brands. The role would need a lot of interdepartmental coordination and people oriented skills whilst keeping all stakeholders updated on developments on all CRM elements of the business

What you will do:-

Description of Accountability:

Campaign Execution & Reporting

  • Managing email customer communications and implementation processes as well as measurement.
  • Managing SMS customer communications and implementation processes as well as measurement.
  • Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize.
  • Regular reporting of all campaign results channel-wise (Email and SMS)

Stakeholder Management

  • Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor.
  • Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue).

Track Performance & work on improvement plans

  • Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate)
  • Continually A/B test subject lines, content and design to drive key performance indicators for email channel
  • Monitor and continuously improve CRM campaign deliverability rates
  • Campaign Conversion Rate

Other campaign operations

  • Merge Accounts as per brand request
  • Change Customer mobile number as per brand request

Required Skills to be successful:-

Creative and innovative thinker

Having analytical skills

Ability to work effectively under pressure and meet established deadlines

Ambitious, resilient and driven, with the desire to succeed

Passionate about their work with a can-do attitude

A team player capable of working cross-functionally in a collaborative manner

Results-orientated, with the ability to drive and deliver the implementation of new ideas

Excellent presentation, time management and delivery skills

What equips you for the role:

  • Bachelor Degree
  • 3-5 years’ CRM background
  • Should have worked on CRM and loyalty program.
  • Ideally have worked in a E-CRM role previously or have a marketing profile with exposure to email/text CRM techniques. Retail Experience would be a plus.
  • Taking Initiative
  • Drive for Results
  • Good communication skills (verbal and written)
  • Strong/excellent attention to detail

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

Job Overview
Job Posted:
1 week ago
Job Expire In:
2w 2d
Job Type
Full Time
Job Role
Bachelor Degree
3+ Years