Marketing Automation Specialist

We are looking to hire a Marketing Automation Specialist with three years experience in the Retail industry (Furniture, home furnishing, Lifestyle Category).

This role is based out of Dubai to manage operations for the entire MENA and India region.

Responsibilities:

• Plan, build and execute cross-channel communications, campaigns, and nurture programs in a timely manner
• Working with stakeholders create and implement test strategies, including A/B multivariate testing that maximize conversions
• Oversee campaigns from creation to analysis and reporting
• Solid knowledge of email best practices and compliance across each funnel level
• Other duties, as may from time to time be required, as commensurate with the role and the needs of the business.

Requirements:

• At least 3 years of hands-on experience in Tech-driven marketing campaigns (Email, BPN, APN)
• Exposure to marketing automation platforms like Pardot, Marketo, Hubspot, Netcore, etc.
• Solid technical skills and expertise with HTML and CSS optimized for email deployment
• Advanced level MS Excel to manage Database, Segment & List
• Excellent communication skills – written, verbal, and presentation
• Must have developed & implemented ROI driven ‘Customer Journey’ across the channel (Email/SMS/APN/BPN)