The Website Administrator (HubSpot Specialist) is responsible for managing and optimizing the organization's website using the HubSpot content management system
Content Management: Manage and update website content using HubSpot's CMS (Content Management System), ensuring consistency, relevance, and alignment with marketing campaigns and initiatives. This includes creating and editing web pages, blog posts, and multimedia content within the HubSpot platform
Lead Management: Implement lead tracking and management processes using HubSpot's CRM (Customer Relationship Management) system. Configure lead capture forms, lead scoring criteria, and automated workflows to nurture leads and facilitate seamless handoff to sales team
SEO Optimization: Optimize website content and structure for search engine visibility using HubSpot's SEO tools and best practices. Conduct keyword research, optimize meta tags, headings, and URLs, and implement on-page SEO techniques to improve organic search rankings and drive traffic.
Website Personalization: Utilize HubSpot's personalization features to deliver tailored content and experiences to website visitors based on their behavior, preferences, and demographics. Implement smart content, dynamic CTAs, and personalized messaging to enhance engagement and conversion rates.
