We have built our success upon strong partnerships with world-class international brands, long-standing customer relationships, and our ability to nurture the best talent in the region.

We pursue active diversification and international expansion strategies to ensure stability and long term growth potential.

Driven by the spirit and energy of a well-organized family group, we operate on standards of best international practices as we work closely with our partners and stakeholders to support and enhance our mutual economic interests in the Middle East and in other global markets.