Founded in 2015, Playsmart has evolved from being one of the leading toy distributors in the region to an umbrella company with a diverse portfolio of products– baby essentials, toys, health & fitness, apparel, leisure and entertainment. Playsmart, a top brand distribution company represents the world’s popular brands, most sought-after licenses, and source quality products meeting international quality benchmarks. We have a young, dynamic team with verve and style, led by industry specialists adding the tempering of experience and vision. Today, Playsmart is privileged to hold a substantial share of branded toy supplies across UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Jordan, Malaysia, India and Russia.
