Sun & Sand Sports is the largest retailer and wholesaler of sporting goods across the Middle East.

We have come a long way since we started out all those years ago and there’s a whole lot more to come. Hitting the digital domain in 2016, Sun & Sand Sports launched its brand new online store, evolving into the next stage of the company’s journey and making SSS the local hub for all things related to sport. Take a look through our timeline to see how we’ve evolved as a company and as a brand, reworking our vision at every step of the way to keep things fresh and innovative, whilst keeping our customers up-to-date with the very latest in everything sports-related from then until now.

Since starting out in 1979, Sun & Sand Sports has hit a number of milestones to achieve the status of leading sports retailer in the Middle East. Launching its first sports store in Al Ghurair, it is through a passion for sports and fitness that SSS will motivate you to step up your game with the world’s best high-performance and stylish sportswear and accessories brands. There is great power in sport — it inspires us to be the best versions of ourselves, whether played individually or as a team. At Sun & Sand Sports, we champion a strong active culture across the Middle East with our growing portfolio of the world's most loved sports, fitness and lifestyle brands and we will continue to evolve and innovate as we progress through our journey.

Take your pick from our impressive selection of indoor and outdoor activewear products and browse through our brick-and-mortar retail stores, or shop online with us for convenience at the click of a button. Simply pick your favourites, place your order and have everything delivered straight to your doorstep across UAE, KSA, Kuwait & Qatar. As the go-to destination for all things sport, you can also get the latest news on those much-anticipated seasonal releases and stay in-the-know with our fitness and nutrition tips which we feature on the Sun & Sand Sports blog. To start your online shopping journey with us, simply log in or create a Sun & Sand Sports account in just a few easy steps.

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