In 2021, Keyston Distribution FZCO was established with a capital infusion of US$15mn and a digital mandate to create 5000+ digital customers from Iraq, MENA and CIS. Our objective is to onboard the best-in-class global vendors and enable their access to businesses in frontier markets in the region.
Our vision was put into action by the acquisition of a well-established player in the field. Keyston secured extensive in-country distribution operations, a proficient workforce, and lasting market relationships, fortifying its position for substantial growth and expand its market presence with enhanced capabilities.
