Reem Abou Samra is a Dubai-based socialite and seasoned entrepreneur known for building luxury fashion and beauty brands in the UAE. Reem founded LALOGE to fill the gap between luxury spas and traditional beauty salons, ensuring everyone feels special, pampered and treated as the star that they truly are.

When she’s not working on the business expansion, Reem can often be seen on the front row of exclusive international fashion shows, and attending glamorous VIP events, such as Cannes Film Festival. While Reem enjoys sharing snippets of her jet-set travels with her Instagram followers, she is most proud to use her platform to support charitable organisations and causes, such as the Rashid Center for People with Determination.