Craft and implement a content strategy that supports our objectives, ensuring alignment with broader company goals.
Oversee the production of engaging content, including articles, blog posts, social media updates, and multimedia, tailored to our audience's preferences.
Own the social media strategy, content, and publishing across various channels, working to grow our online community and increase engagement.
Stay updated on trends in the industry, adjusting content strategies to maintain relevance and maximize audience engagement.
Utilize SEO best practices to enhance content visibility and analyze performance metrics to inform future strategies and optimize content.
Work closely with marketing, design, and product teams to ensure a cohesive and integrated approach to content creation and distribution.
Plan and execute coverage at major industry events, creating content that highlights our brand and connects with our audience.
Oversee and guide the performance of direct reports, ensuring that all content meets our high standards for accuracy, clarity, and relevance.
Qualifications:
Bachelor's degree in marketing, Communications, Journalism, or a related field.
3-5 years of experience in content management.
Proficiency in content management systems (CMS), SEO tools, and basic understanding of HTML and web publishing.
Excellent written and verbal communication skills, with a strong ability to craft compelling narratives.
An out-of-the-box thinker who is highly creative and capable of leading a team to deliver high-quality content.
