B2B Marketing Executive

Docully Innovations Limited is a leading provider of virtual data room solutions, catering to businesses in the UAE and beyond. Our state-of-the-art technology ensures secure and efficient document management for our clients, enabling them to streamline their business processes. We are seeking a dynamic and results-driven Marketing Manager to lead our lead generation efforts and drive business growth in the UAE market.

Key Responsibilities:

• Develop and execute a comprehensive lead generation strategy tailored to the UAE market.
• Identify and target key industries and verticals which are ideal for virtual data room solutions.
• Conduct market research to understand customer needs, trends, and competitor activities.
• Collaborate with the sales team to define and refine customer personas and ideal customer profiles.
• Plan and execute multi-channel marketing campaigns (including in-person meetings, digital, content, email, social media, events, etc.) to generate high-quality leads.
• Network, Meet & Build contacts with Investment Banks, M&A Advisory Companies, Capital Marketing Teams, Law Firms, Private Equity Companies & the Corporate Development Team at Corporations for generating & qualifying leads & opportunities.
• Keep an eye on industry trends, competitive advantages & pricing trends.
• Utilize marketing automation tools to nurture leads through the sales funnel and track conversion rates.
• Develop compelling content, including blog posts, whitepapers, case studies, and webinars, to engage and educate potential customers.
• Establish and maintain relationships with industry influencers, associations, and partners for co-marketing opportunities.
• Monitor and report on the performance of lead generation activities, providing insights and recommendations for improvement.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven experience in lead generation marketing for technology solutions, preferably in the SaaS or software industry.
• In-depth knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Strong analytical skills and the ability to interpret data to make informed marketing decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships with internal teams, customers & external partners.
• Creative thinking and problem-solving abilities.
• Results-oriented mindset with a track record of meeting or exceeding lead generation targets.

Benefits:

• Competitive salary package
• Health and wellness benefits
• Opportunity to be a part of a dynamic and innovative team