Social Media Manager

Full job description

We are seeking a dedicated and detail-oriented social media manager to join our team. Who can analyze customer expectations according to past social media activities , Develop social media campaigns, Monitor campaigns and analyze data obtained, Track SEO and web traffic metrics.

Key Responsibilities:

1. Strategy Development

• Social Media Strategy: Develop and implement social media strategies aligned with overall marketing goals.
• Audience Analysis: Identify target audiences and tailor content to meet their interests and preferences.

2. Community Management

• Engagement: Respond to comments, messages, and mentions in a timely manner to foster community interaction.
• Monitoring Conversations: Track brand mentions and industry trends to engage in relevant discussions.

3. Analytics and Reporting

• Performance Tracking: Use analytics tools to measure the effectiveness of social media campaigns and content.
• Reporting: Prepare regular reports to analyze performance metrics and provide insights for improvement.

4. Brand Management

• Maintaining Brand Voice: Ensure all content reflects the brand's voice and values.
• Crisis Management: Address any negative feedback or crises on social media professionally and promptly.

5. Collaboration

• Cross-Department Collaboration: Work with other teams (e.g., marketing, customer service, sales) to align messaging and strategies.
• Influencer Partnerships: Identify and collaborate with influencers or brand ambassadors to expand reach.

6. Trend Monitoring

• Staying Updated: Keep abreast of social media trends, platform changes, and best practices to adapt strategies accordingly.

7. Advertising and Promotions

• Paid Campaigns: Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Promotions and Contests: Plan and execute social media contests or promotions to boost engagement and reach.

8. Training and Guidance

• Team Training: Educate and guide team members or clients on social media best practices.
• Content Calendar: Plan and manage a content calendar to ensure a consistent posting schedule.

Key Skills:

• Content Creation: Ability to create engaging and relevant content across various platforms.
• Analytical Skills: Proficiency in using analytics tools to measure performance and adjust strategies.
• Communication: Strong verbal and written communication skills are essential.
• Brand Understanding: Knowledge of the brand's voice and values to maintain consistency.
• Community Management: Experience in engaging with followers and managing online communities.
• Trend Awareness: Keeping up with social media trends and algorithm changes.

Job Type: Full-time