ABOUT THE COMPANY
PureBorn is a large, diversified business conglomerate operating in the trading industry. Since the established date the company has transformed into a front-runner in multiple business sectors and has tackled heavy-duty challenges on the road to success
JOB SUMMARY
As a Brand Manager, you will be responsible for overseeing all aspects of marketing related to a company's brand, with the primary objective of strengthening sales. You will play a pivotal role in developing and executing brand strategies, managing marketing campaigns across various platforms, and ensuring that the company's products and services align with customer expectations. This role also requires a strong emphasis on technical and data-driven expertise to optimize brand performance.
Key Responsibilities:
1. Brand Strategy Development:
· Develop and implement comprehensive brand strategies that align with the company's objectives and resonate with target audiences.
· Utilize data and analytics to make informed decisions in crafting brand strategies.
2. Marketing Campaign Management:
· Create, plan, and execute data-driven marketing campaigns across diverse media platforms, including print, broadcast, and online channels.
· Leverage data analysis to measure and optimize the effectiveness of marketing campaigns.
3. Brand Identity Creation:
· Shape the brand's identity, ensuring it accurately represents the company's values, mission, and vision.
· Oversee the development of brand guidelines with a data-centric approach to maintain consistency.
4. Product and Service Alignment:
· Ensure that products, services, and product lines under your purview align with the brand and meet the expectations of current and potential customers.
· Collaborate with product development and sales teams, using data insights to guide alignment efforts.
5. Technical and Data-Driven Expertise:
· and Demonstrate proficiency in data analysis tools, marketing analytics, customer insights.
· Utilize technical skills to implement data-driven marketing strategies and campaigns.
Qualifications:
· Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
· Proven experience in brand management, marketing, or related roles with a strong emphasis on data-driven decision-making.
· Must have consumer goods and ecommerce knowledge and experience.
· Strong analytical, strategic, and creative thinking abilities.
· Excellent communication and interpersonal skills.
· Proficiency in market research and data analysis.
· Ability to manage cross-functional teams and collaborate with various stakeholders.
· Demonstrated success in developing and implementing successful brand strategies with a technical and data-driven approach.
We are looking for a highly motivated and creative individual with technical and data-driven expertise who can take our brand to the next level. If you are passionate about branding and marketing, possess a deep understanding of industry trends, and have a track record of driving sales through effective, data-informed branding, we invite you to apply for this exciting Brand Manager role. Join our team and make a significant impact on our company's success.
