Digital Marketing executive

Job Summary: We are looking for a Marketing executive or specialist who will be responsible for developing and implementing marketing strategies to promote Infinity Building Contracting and its services. The ideal candidate will have a strong background in marketing, a creative mindset, and a passion for driving growth through innovative marketing campaigns.

Key Responsibilities:

Marketing Strategy Development: Develop and execute marketing strategies to increase brand awareness, generate leads, and drive business growth.

Content Creation: Create engaging and compelling marketing content, including blog posts, social media posts, videos, and promotional materials.

Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, LinkedIn, and Twitter. Plan and schedule regular posts and engage with our audience.

Website Management: Oversee and update the company website to ensure it reflects our current projects, services, and brand image.

Email Marketing: Plan and execute email marketing campaigns to nurture leads and maintain communication with clients and prospects.

SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click advertising campaigns (SEM) to increase online visibility and drive traffic.

Market Research: Stay up-to-date with industry trends, competitors, and market changes. Conduct market research to identify opportunities for growth.

Collaboration: Collaborate with cross-functional teams, including sales, design, and project management, to align marketing efforts with business goals.

Analytics and Reporting: Track and analyze the performance of marketing campaigns using various analytics tools. Provide regular reports on key metrics and adjust strategies as needed.

Budget Management: Manage the marketing budget effectively and allocate resources to maximize ROI.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in the construction or real estate industry.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Creative thinking and the ability to develop innovative marketing campaigns.
• Excellent project management and organizational skills.
• Analytical mindset with the ability to use data to drive decision-making.
• Strong teamwork and collaboration skills.

Benefits:

• Competitive salary and performance-based bonuses.
• Health and wellness benefits.
• Professional development opportunities.
• A dynamic and collaborative work environment.
• Opportunity to contribute to the growth of a successful construction company.