Digital marketer Responsibilities
1- Develop content on organization website to improve search results
2- Drives traffic to the organization’s website.
3- Conduct keyword research and web statistics reporting
4- Can implement and execute reports on google analytics and make recommendation
5- Creates and manages ads on google and social media accounts
6- Provides accurate reports and analysis to demonstrate effective return on investment (ROI) on google, social media, and other digital marketing channels
7- Manages email marketing campaigns
8- Creating and implementing pay-per-click strategies for Google Ads and other platforms
9- Optimizing Google Ads campaigns by targeting ads to specific demographics
10- Assessing analytics from advertising campaigns, such as impressions, conversion rates and click-through rates
11- Conducting A/B testing to identify high-performing ads and optimize campaigns
12- Leveraging audience segmentation and targeting techniques to reach specific consumers
13- Providing suggestions to optimize future campaigns and improve performance
14- Allocating advertising budgets for each business based on their goals
15- Coordinating with sales, product development and customer service teams to ensure consistent messaging
Digital Marketer Skills