Digital Marketing Specialist

Digital marketing specialist

Job Description

Ducon Industries are searching for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing platforms.

The ideal candidate will have a passion for all things relating to marketing and technology.

You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook

, instagram,Tittok etc.)

• Launch optimized online adverts through Google Adwords, Facebook ,Tittok etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Co ordiante with content wiriter for newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and skills

• Proven experience as Digital Marketing Specialist or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Analytical mindset and critical thinking
• BSc/BA in marketing or relevant field