Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
Copywriting, design and production of flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.
Ensuring distribution of internal and external marketing materials and communications.
Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
Conducting market research, including the creation, sourcing and utilisation of key focus groups and questionnaires.
Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
Supporting the Marketing Manager, Digital Marketing Manager, E-commerce Manager, and the after-sales team.
Representing the marketing team at promotional events.
Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
The maintenance and upkeep of websites to enhance the user experience.
Planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, social media, and pay per click (PPC) advertising campaigns.
Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.
Continuously seeking new or expanded revenue opportunities.
