Develop and implement performance marketing strategies across various digital channels, including but not limited to search engine marketing (SEM), display advertising, paid social media, affiliate marketing, and email marketing.
Formulate media plans in response to the latest audience figures and historical campaign data, be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc.
Conduct thorough market research and analysis to identify target audience segments and develop customer personas.
Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimizations.
Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech.
Working cross-departmentally to align campaign strategies and goals across the organization.
Digital Media Buys for campaigns in order to optimize the spends to meet the target.
Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.
Optimize digital advertising campaigns to maximize key performance indicators (KPIs), such as Cost per lead (CPL), click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Monitor and analyze campaign performance using data analytics tools, provide actionable insights, and make data-driven recommendations for continuous improvement.
Collaborate with cross-functional teams, including creative, content, and development teams, to ensure effective execution of campaigns and maintain brand consistency.
Prepare regular reports on campaign performance, budget utilization, and ROI for management review.
Stay up to date with the latest industry trends, emerging technologies, and best practices in performance marketing, and implement them into the marketing strategies.
Requirements:
Excellent spoken and written English communication skills. Arabic communication skills are highly preferred.
A university degree in Marketing, Communications, or Business
Expert with Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing concepts
Strong experience in creating and optimizing campaigns on Google, Facebook, Snapchat, LinkedIn, Twitter and TikTok
Strong analytical, reporting and communication skills.
Prior Knowledge of Marketing Automation
Prior knowledge and Expertise of Web development
Technical knowledge of creating reporting dashboards
Candidates must present the following during their first interview.
Two successful digital campaign case studies [ Campaign preparation , Execution on digital platforms, Optimization & Reporting ]
Submit references of Digital reporting dashboards created in previous roles.
