Marketing Manager HVAC Brand

Summary

The HVAC Brand-MARKETING MANGER will help us meet our customer and revenue growth targets by keeping our company competitive and innovative. This role will be responsible for maximizing our sales potential. crafting sales plans to expand the company. market share for these brands, and justifying those plans to management.

Essential Duties and Responsibilities

• With the guidance and direction of the Managing Director, Set plans and goals that will maximize efficiencies and effectiveness of these brand.
• Territory Managers
• New Account/Dealer Development
• Work with HVAC Business Manager and Territory Managers to create a target list and plan for new account and dealer acquisition.
• Focus efforts where market share is weakest.
• Maximize opportunities where our share is the greatest.
• Design and implement a strategic business plan that grows market share for our new brand.
• Design plan based on company initiatives.
• Execute plan in accordance to goals established.
• Pricing/Margins
• Pricing needs to be managed closely to ensure margins are at or above established levels.
• Work with HVAC Business Manager and Territory Manager to closely manage customer pricing situations and ensure these goals are maintained.
• Customer entertainment
• All trips and customer entertainment events are a requirement.
• Work and build a rapport with company's customers regardless of what division they are assigned to (HVAC Customer Base is primary responsibility).
• Dealer Customer Base
• Use visits and phone calls to determine the current state of our key dealers.
• Promote Our Chines Brand initiatives
• Along with HVAC Engineer, oversee and help manage the following:
• Customer Care
• Financing
• Dealer meetings
• Incentive rebates
• Continually demonstrate the ability to clearly communicate effectively at all levels of the organization.
• Misc. Management
• Keep up with all required paperwork
• Manage Expenses.
• Assist Managing Director with account assignment suggestions.
• Work closely with other management team members.
• Continually empower HVAC team members and assist HVAC Business Manager in promoting a positive team attitude.