Marketing strategist

Responsibilities

• Set specific marketing goals
• Design and implement marketing strategies aligned with business targets
• Develop digital campaigns to increase web traffic
• Analyze sales and marketing metrics
• Forecast market trends
• Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Address advertising needs
• Ensure brand consistency through all marketing channels
• Use customer feedback to ensure client satisfaction
• Liaise with internal teams and ensure brand consistency
• Establish a strong, long-term web presence

Requirements and skills

• Proven work experience as a Marketing strategist or Marketing manager
• Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics
• Understanding of web design
• Excellent communication skills (verbal and written)
• Strong analytical skills
• Team management skills
• BSc degree in Marketing or relevant field