We are looking for a driven and energetic Marketing Officer to manage the company’s marketing operations and campaigns. You will be responsible for ensuring that all marketing activities are successful and meet the objectives set by management. The objective is to ensure that all marketing efforts add value to the business.
The ideal candidate must have great enthusiasm for overseeing the marketing department and providing guidance or feedback on all projects. S/he will be responsible for making critical decisions regarding branding, product distribution, sales, budgeting and others as required by management. Moreover, the candidate should be an effective communicator, able to work well with the management and staff to establish the general direction of services and products with proven work experience in managing different marketing ventures.
Duties and Responsibilities:
· Contribute to the execution of marketing and annual sales plan.
· Assist in managing the department’s activities, including preparing budgets and monitoring expenses.
· Attend and participate in marketing operations or events to increase brand awareness.
· Establish and implement advertising and promotional campaigns for products or services on various media both in Arabic and English – social (like through UAE BARQ and NET_AD), print, etc.; and willing to go the extra mile like conducting street interviews.
· Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.
· Track and record all marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
· Create and oversee the distribution and publication of content or marketing materials.
· Help develop customer research databases.
· Recognize, study, and assess market patterns, competitor offerings and demographics to identify opportunities for promotion and growth.
· Use research conclusions and analysis to determine the overall direction on upcoming marketing projects, new services or products and the overall strategy.
Requirements and Qualifications:
· Prior experience as a Marketing Officer or a related role.
· Solid understanding of marketing techniques and principles as well as market research and statistical data analysis methods.
· Knowledge of MS Office and marketing software (e.g. CRM, Dynamics, Excel).
· In-depth knowledge of social media and web analytics.
· Exemplary organizational and multitasking skills.
· Outstanding communication and interpersonal skills.
· Creativity and commercial awareness.
· Strategic vision and sharp business acumen.
· Copywriting and graphic/digital design, photography and video editing experience preferred.
· A team player with a customer-oriented approach.
· BSc/BA in Marketing, Business Administration, or a related field.
