Social Media Executive

• Proficient in Email Marketing, WhatsApp Marketing & Social Media Management.
• Develop, implement, and optimize email / WhatsApp marketing campaigns to drive engagement, increase brand awareness, and generate leads.
• Create compelling content, design templates, segment target audiences, and schedule message distributions.
• Monitor key metrics such as email deliverability, open rates, click-through rates, and conversion rates to continuously improve campaign performance.
• Monitor campaign performance metrics, such as message delivery, open rates, click-through rates, and response rates.
• Conduct A/B testing to identify the most compelling subject lines, template designs, and calls to action.
• Manage subscriber lists, ensure data integrity, and implement segmentation strategies based on user behaviour and preferences.
• Collaborate with cross-functional teams to maintain consistent branding and messaging across Email/WhatsApp communications.
• Develop and implement social media strategies to enhance brand visibility, engage with the target audience, and drive website traffic.
• Create and curate engaging content for various social media platforms, including text, images, videos, and infographics.

Qualifications:

• Minimum 1 year experience in Real Estate in the same role.
• Proven record of social media marketing.
• Strong analytical skills to interpret campaign metrics, social media analytics, and derive actionable insights.
• Creative mindset with the ability to develop innovative marketing strategies across multiple channels.