ABOUT THE COMPANY
PureBorn, established in 2016, is a globally recognized eco-friendly family care brand with a presence in over 25 countries. Committed to sustainability and quality, PureBorn offers a comprehensive range of products that support parents in providing the best for their little ones. Our mission is to create a positive impact on both families and the planet by maintaining the highest standards of quality, safety, and environmental responsibility. Join PureBorn in our journey to make mindful choices that contribute to a healthier, happier world for generations to come.
JOB SUMMARY:
As a Social Media Manager, you will be responsible for developing and executing comprehensive social media campaigns, pre-launch activities, and planning/scheduling posts on various platforms. The ideal candidate possesses expertise in Instagram, Facebook, TikTok and YouTube, excelling in preplanning and effectively portraying campaigns for each product.
RESPONSIBILITIES:
Social Media Strategy:
Develop and implement effective social media strategies aligned with business goals.
Identify target audiences and create engaging content.
Social Media Account Management:
Manage and administer social media accounts, including but not limited to Instagram, Facebook, TikTok and YouTube
Monitor and respond to audience comments, messages, and reviews in a timely manner.
Build and nurture online communities and partnerships.
Campaign Planning:
Strategize and plan social media campaigns, ensuring alignment with product launches and marketing objectives.
Work closely with marketing teams to integrate campaigns seamlessly.
Pre-Launch Activities:
Lead pre-launch activities for products, creating buzz and anticipation.
Develop teaser content and exclusive sneak peeks to engage the audience.
Content Creation:
Produce compelling multimedia content tailored for Instagram, Facebook, TikTok and YouTube
Collaborate with designers and content creators to ensure high-quality visuals.
Posting and Scheduling:
Plan and schedule social media posts on appropriate platforms, considering the best days and times for optimal engagement.
Use scheduling tools to automate and streamline posting processes.
Platform Expertise:
Stay updated on the latest trends and features of TikTok, YouTube, Face book and Instagram.
Implement best practices for each platform to maximize reach and engagement.
Analytics and Reporting:
Monitor and analyze social media metrics to measure the success of campaigns.
Provide regular reports and insights for continuous improvement.
Collaboration:
Collaborate with cross-functional teams to integrate social media into broader marketing campaigns.
Ensure consistent brand messaging across all social media channels.
DESIRED CANDIDATE PROFILE
Proven experience as a Social Media Manager or similar role.
Exceptional organizational skills with a proven track record of managing and tracking multiple campaigns simultaneously.
Demonstrated success in planning and executing social media campaigns.
In-depth knowledge of TikTok, YouTube, and Instagram.
Familiarity with scheduling tools and analytics platforms.
Highly organized with the ability to manage multiple projects simultaneously.
Strong attention to detail and deadline-oriented.
Creative mindset with the ability to think outside the box.
Strong storytelling and content creation skills.
Excellent written and verbal communication skills.
Ability to convey complex ideas effectively.
