Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt, we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers. 

Every month over 1 million customers visit our stores to make their purchases and enjoy the exceptional service and ambience that Sharaf DG has become famous for. This is further reinforced by our customers’ and vendors’ endorsement towards Sharaf DG as their premier electronics destination through awards and accolades that we have collected over the years:

Superbrand 2017,2016, 2015, 2014, 2013, 2012, 2011

Retail ME 2011: Most admired Retailer of the year: consumer electronics

LG retailer awards 2011: Best support and best in-store display across select categories

Reseller Awards 2011: Best Retailer of the year by Vendors & Resellers’ choice of channel awards

MAF Awards 2011: Anchor Store of the Year

MAF Awards 2011: Retailer of the year

Dubai Shopping Festival 2010: Innovation Award

Middle East Retail Academy Awards 2009: Best Retailer for Marketing/Promotion

Middle East Retail Academy Awards 2009: Store Concept of the Year

Channel Middle East Award 2009: Retail Company of the year

VAR Magazine 2009: Vendor’s Choice Preferred Retailer of the Year

ACER Awards 2009: Power Retailer of the Year